Four Ways to Create The Perfect Coffee Shop Experience

“A cup of coffee shared with a friend is happiness tasted and time well spent.” Unknown Author 


Over the years, the Philippines has seen a recent boom in the coffee shop industry—particularly in the main areas in the metropolis. With its primary market ranging from young professionals to postgraduate students, even a humble coffee shop can see an influx of patrons on an ordinary day. Despite the prominence and proliferation of coffee joint juggernauts such as Starbucks and The Coffee Bean and Tea Leaf, a localized and homegrown cafe can still be a lucrative business. However, the Philippines' booming market for coffee shops is no guarantee that yours will be a success. A flourishing endeavor in this industry takes a lot more than just brewing the right cup of coffee and a cozy place to stay. After all, with a myriad of coffee shops to compete with you, how do you entice customers to patronize yours over much more established ones? The trick is to start with the basics and get it right. Complement this with an excellent customer service, a certain wow factor, and an extraordinary experience, and you can expect people to not only come pouring in but come back for more as well.

Whether you are planning to open a cafe in a hotel or elsewhere, here are some tips and techniques to make sure that yours will stand out from the crowd:

1.) Your coffee shop ambiance and environment matter

More often than not, a good coffee shop constitutes more than just great tasting coffee. Like many coffee shops, entrepreneurs will tell you, drinking coffee is as much occasion as it is about the drink itself. This means you have to create an appropriate environment where your customers can sit down to relax, chat, study or even do their business proposals. The ambiance of your coffee shop should not only cater to a particular type of guests but diverse groups as well—ranging from business executives to students.

2.) Select the right coffee partner

Regardless of whether you are going into the coffee business venture solo, you are inevitably going to need partners who would help you make your cafe a success. Be meticulous about who you partner with and choose the ones who can offer you comprehensive service support. This means providing barista training, offering marketing and branding materials to offer. Look for a partner that can meet all your needs. Furthermore, be selective in choosing coffee beans. Know what quality-grade they are and how they are roasted. Do not go for the cheapest alternative as this would likely be poor in quality.

3.) Be different

Coffee shops are rife in almost every nook and cranny of the city that customers would not have a hard time looking for one. Considering how stiff the competition is in the coffee business, you need to make sure that yours stands out and attracts not only potential customers but regular patrons as well. Create a unique coffee experience that would set your shop apart from the rest. Be creative and think out of the box, create that unique environment that will make your guests come back for more than just your excellent cup of coffee.

4.) Make staff training a priority

An excellent coffee experience entails three components: great coffee, cozy ambiance, and excellent service. While the first two are the things that would market your coffee shop to customers, it is the excellent service that would keep them coming back for more. No matter how great your environment is and how delicious your coffee tastes, if the service rendered is subpar, you can expect customers to never walk back in again. Even worse, they could leave you with bad reviews and consequently tarnish the good name of your cafe. With this in mind, make sure you make staff training a priority and routinely check up on them to ensure that your standards of service are consistently met.

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