Aside from the ease in communication, social media has undeniably
contributed a lot to the wide promotion of services relevant the
hotel and accommodation industry.
Over the years, companies from all around the world have benefited a
lot from social media not just in advertising their goods but also in
coordinating with other companies whom they want to work with for a
particular project.
The ease in promotion is also one reason why MICE marketing is such
in a boom. MICE (Meetings, Incentives, Conference,
Events/Exhibitions) has started to become mainstream ever since
companies, organizations and even government departments started to
hold events that invite a lot of people in hopes of gathering them in
one place.
In response to the growing need of huge space and complete convention
facilities, luxury hotels like Solaire have started to make their
huge spaces available for big gatherings.
Social media's impact on MICE
Before, host companies or organization settle on areas around the
locality to conduct their event. Now, the options have breached
geographic boundaries. We now see employees from abroad being sent by
their employers to different countries either to attend international
talks or enjoy a company-paid tour as an incentive for their hard
work.
This will not be possible in the absence of information about a
specific destination. With social media, companies find it easier to
contact a hotel, or any local accommodation to house their delegates.
Videos , images and testimonials from people have also made it easier
for companies to weigh which specific place in a prospect location is
a better and best-value pick.
Likewise, companies who offer MICE packages use social media as means
to study their market and create campaigns or ads that would resonate
to their audience on a specific social media platform.
With more features being added to various SM sites, its relationship
with MICE services has already become mutual.
Visuals on Social Media
Creating text content like blogs, press releases and newsletters has
remained an efficient method in marketing. But with the global usage
of social media as well as the growing interests of people on visuals
rather than plain text, it's safe to say that marketing MICE packages
or events will do better if the campaigns used in promotion is packed
with quality images.
The best marketing strategy for MICE are often composed of photos of
the following:
-
Interior view of the venue
-
Actual footage of a past MICE convention
-
Collage of package inclusions
-
Photos of event participants enjoying their tour
And so much more.
Digital marketers can no longer argue the importance of social media
for the visibility of their service to their main clients. Unless one
utilizes the available platforms well, it will be difficult to get
the message across the right people
Social Media and the MICE Industry Five years from now
The advancements in various SM platforms have undeniably taken a fast
leap for the past few years. New features are being added to address
the needs of the users. For digital marketers, especially those
involved in promoting MICE events, the need to be constantly updated
with the innovation is necessary to ensure the optimal usage of the
platforms.
Five years from now, we may see a drastic increase in a video-focused
promotional strategy on different social media sites. The ability to
contact and make reservations may also be done directly from the SM
platform of a client's choice. Of course, this decision will
ultimately be decided by the companies who run MICE packages. But for
leading names who are intent on providing world-class MICE services,
appropriate and optimum usage of various SM sites is imperative.
The MICE industry is seen to become an even bigger business in the
future. With more companies expanding their international reach and
organizations eyeing for overseas exposure, the business will most
likely see lots of advancements in terms of
customer services and overall package inclusion.
.jpeg)
