Huwebes, Enero 26, 2017

What to Expect during a MICE Event?

With the current global economy's dynamic and continued growth, it's safe to stay that more foreign entrepreneurs are likely to invest in quality labor force such as here in the Philippines.

But given the differences in company expectations and the working culture observed by Filipinos, there remains a challenge of how to breach the gap to arrive at a common ground and pursue a clear goal altogether.


It's the idea of boosting the knowledge of employees, volunteers and other active participants in a project that makes MICE tourism an effective event for different people. The Philippines has hosted some these events and is showing an enormous potential of hosting more of it as investors and business people pay more interest in the country.

Today, we'll have a quick look at what MICE is and what to expect from it.

MICE (Meeting, Incentive, Conferences and Events)


It's an acronym used to describe events that are conducted in groups, wherein a certain number of people is brought to a particular location to attend something, be a representative of their organization or purely as a reward from their employer.

M – Meeting

This one more like covers corporate conferences that usually brings in people who run the business. A good example would be a company's board of directors meeting with a business partner's new investors to discuss the future of their investment.

I – Incentive

This is often given to top-performing employees who did significant contribution to the company. The head or the owner usually conducts an awarding ceremony wherein the incentive to travel abroad is given to a person or select people as a reward.

This also cover those overseas team training organized by employers through which workers could both learn something new while at the same time enjoying some recreation time.

C – Conferences

This one covers all those assemblies and conferences organized by academic institutions or organizations. International associations, for instance, who wish to send a group of student representatives for an international convention overseas is a good example. Annual conferences and world congress also fall into this category.



E- Events

This is otherwise known as exhibitions. Trade shows, cultural and sports events fall in this category. Some companies or individuals with break-through discoveries can join trade shows to present their product to select guests who may be interested to sponsor their project.

Government agencies who are in-charge for cultural and heritage promotion can conduct cultural shows like traditional plays, antique displays and even film showing of local movies to introduce to the younger generations the importance of their ancestry.

Where does MICE take place?

Few convention centers can host MICE events all year round, but the top picks especially by people in the corporate world are those luxury hotels, resort, and casino that offer both a convenient location and top-notch facilities.



What can you expect from the event?

Depending on the type of activity you will be doing, there are some exciting and educational things you can learn from a full MICE tour. For meetings, you can expect an indoor facility where the gathering should take place. For incentives, you'll get the chance to travel around the selected destination and visit the best tourist spots in the location.

For conferences, you will likely meet new people from around the world who share the same interests and profession as you do. Last, on events, you will be able to see lots of fascinating display from antiques and home designs to the most bizarre art creation.

Over the years, there is an increasing number of people who invest on MICE regularly to empower their workers or team members. If you think it's time to hold your own, it's great to know that there are luxury hotel packages you can choose from to cover the venue and equipment you will use for the event.

List down your needs and be ready to host the next convention in your place!




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