Miyerkules, Hulyo 19, 2017

The Four Unspoken Rules for Working From a Coffee Shop



“Coffee is the common man's gold, and like gold, it brings to every person the feeling of luxury and nobility.” - Author Unknown 


You are pressed for a deadline, and you need to work—even while you are on the road. No problem, you might think, and park yourself at the nearest coffee shop, order a single latte and go to work for hours at a time. No harm and no foul, right? After all, you are a paying customer, so you might as well stay as long as you please. Well, you are not exactly right. Although coffee shops exist in part to provide an alternative work space for employees on the road, students in need of a place of study and free lancers, this does not mean you can fully exploit that to its fullest extent. While true, coffee shops have you as their target customers in mind, they would not want to lose potential profit just because you have a report to finish. You might have gotten a cup of coffee, but in the duration of your stay, the coffee shop could have sold at least a dozen more of those had your space been unoccupied.

One good rule of thumb to remember when it comes to coffee shops is that although coffee is their primary product, the space they offer you also comes at a premium. It would be the height of discourtesy to buy a single product from the menu and park yourself at the largest table for about six hours. You are not only denying the coffee shop profit, but you might be inadvertently causing them to lose their patrons to competitors instead. So, be a little considerate. In any case, here are some unspoken rules to keep in mind when you are working in a coffee shop—whether that may be a cafe in a hotel, or a regular famous coffee shop joint:


1.) Visit during off peak hours


If you intend to spend the majority of the day working on something from the coffee shop, you might want to be a little flexible with your schedule. This means you need to consider going during the off peak hours which could be anywhere in the early morning, after lunch hours or late in the evening. Avoid the rush as much as possible and see to it that the barista is not serving a queue and the shop is relatively vacant.


2.) Order enough stuff


What you order should be directly proportional to how long you intend to stay. Ordering a cup of coffee should give you about a couple of hours max sitting in the coffee shop, but if you plan to stay longer, then you should consider buying more stuff. Furthermore, it is inappropriate to bring your own drink—as you are using the coffee shop's premises, you are expected to buy something from them. If they serve regular hot meals, you might want to eat there as well. Remember, your coffee shop is running a business as well, so help them by buying enough stuff if you are going to be staying longer than most patrons.


3.) Do not take up a table bigger than you need


You might want to spread out and have a little leg room, but in a coffee shop where space is limited, you should refrain from doing so. Park yourself in a table that is big enough only for you and not big enough to accommodate you and your belongings. Try to occupy as little space as possible. Remember that although you can select the table you want (first come, first served basis after all), you might want to limit your impact if you are going to be working there for hours. During peak hours, that table could serve a lot of customers which you deny the coffee shop by parking yourself there.

4.) Clean up after yourself


Your coffee shop is not a restaurant in a sense that you have busboys who would clean up after you. Although baristas would routinely go from table to table to clean up after a customer leaves, they will hardly find the time to do this above ringing customers and making drinks. So, do your part and clean up after yourself, your barista will thank you.

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Martes, Hulyo 4, 2017

Four Ways to Create The Perfect Coffee Shop Experience



“A cup of coffee shared with a friend is happiness tasted and time well spent.” Unknown Author 


Over the years, the Philippines has seen a recent boom in the coffee shop industry—particularly in the main areas in the metropolis. With its primary market ranging from young professionals to postgraduate students, even a humble coffee shop can see an influx of patrons on an ordinary day. Despite the prominence and proliferation of coffee joint juggernauts such as Starbucks and The Coffee Bean and Tea Leaf, a localized and homegrown cafe can still be a lucrative business. However, the Philippines' booming market for coffee shops is no guarantee that yours will be a success. A flourishing endeavor in this industry takes a lot more than just brewing the right cup of coffee and a cozy place to stay. After all, with a myriad of coffee shops to compete with you, how do you entice customers to patronize yours over much more established ones? The trick is to start with the basics and get it right. Complement this with an excellent customer service, a certain wow factor, and an extraordinary experience, and you can expect people to not only come pouring in but come back for more as well.

Whether you are planning to open a cafe in a hotel or elsewhere, here are some tips and techniques to make sure that yours will stand out from the crowd:


1.) Your coffee shop ambiance and environment matter


More often than not, a good coffee shop constitutes more than just great tasting coffee. Like many coffee shops, entrepreneurs will tell you, drinking coffee is as much occasion as it is about the drink itself. This means you have to create an appropriate environment where your customers can sit down to relax, chat, study or even do their business proposals. The ambiance of your coffee shop should not only cater to a particular type of guests but diverse groups as well—ranging from business executives to students.


2.) Select the right coffee partner


Regardless of whether you are going into the coffee business venture solo, you are inevitably going to need partners who would help you make your cafe a success. Be meticulous about who you partner with and choose the ones who can offer you comprehensive service support. This means providing barista training, offering marketing and branding materials to offer. Look for a partner that can meet all your needs. Furthermore, be selective in choosing coffee beans. Know what quality-grade they are and how they are roasted. Do not go for the cheapest alternative as this would likely be poor in quality.


3.) Be different


Coffee shops are rife in almost every nook and cranny of the city that customers would not have a hard time looking for one. Considering how stiff the competition is in the coffee business, you need to make sure that yours stands out and attracts not only potential customers but regular patrons as well. Create a unique coffee experience that would set your shop apart from the rest. Be creative and think out of the box, create that unique environment that will make your guests come back for more than just your excellent cup of coffee.

4.) Make staff training a priority


An excellent coffee experience entails three components: great coffee, cozy ambiance, and excellent service. While the first two are the things that would market your coffee shop to customers, it is the excellent service that would keep them coming back for more. No matter how great your environment is and how delicious your coffee tastes, if the service rendered is subpar, you can expect customers to never walk back in again. Even worse, they could leave you with bad reviews and consequently tarnish the good name of your cafe. With this in mind, make sure you make staff training a priority and routinely check up on them to ensure that your standards of service are consistently met.

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